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Brita water filter follow up

Posted By Beth Terry On July 10, 2007 @ 10:19 am In Expired,Letter Writing,water filters | 4 Comments

04/14/2008 Update: If you’ve reached this page because you want to know how to recycle Brita filter cartridges in North America, please visit http://www.takebackthefilter.org [1] for more information about the campaign to urge Clorox (owner of Brita in North America) to develop a take-back recycling program for these cartridges!

I received the following e-mail from Brita yesterday in response to my 2nd e-mail to them [2]:

From: “Brita Consumer Services” brita@consumerreply.com
To: beth@coloringthevoid.com
Subject: Reference Number: 4959167
Date: Mon, 9 Jul 2007 16:48:09 -0500

Ms. Beth Terry
[address omitted]
Reference Number: 4959167

Dear Ms. Terry,

Thank you for writing back.

The technology used in the filters in some countries is different than what is used in the USA. This is why our filters are not considered recyclable. I apologize for any inconvenience this may cause.

Again, thank you for contacting us.


Hal Frankford
Consumer Response Representative
Consumer Services


I’m sorry. This is not an acceptable answer to me. First of all, I’m not sure I buy it. Second, if it’s true, what could possibly be the reason for having different technologies in different countries?

Still searching for a different water filter solution…

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URL to article: http://myplasticfreelife.com/2007/07/brita-water-filter-follow-up/

URLs in this post:

[1] http://www.takebackthefilter.org: http://www.takebackthefilter.org

[2] my 2nd e-mail to them: http://myplasticfreelife.com/?cat=21

[3] Image: https://plus.google.com/+BethTerry

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