I stopped at Safeway on College Ave on my way home to buy a few items. For various reasons, not one of my 3 reusable grocery bags were in the car. I checked the trunk and found an old messenger bag I could use.

At the checkout, (after some snickering by frat boys behind me) the cashier happily put my items in the messenger bag and darted away for a few moments. When he returned he handed me a coupon book titled, “because you care about the environment.”

I knew full well this would be chock full of pseudo-organic products and a full dose of greenwashing, but this took the cake:

“You might think the NEW MIRACLE WHIP package isn’t so different from our old glass jar…think again. The new lightweight plastic jar is a symbol of sustainability-not bad for a dressing.”

What? Rewind. Yep that’s right…”plastic jar is a symbol of sustainability.”

I don’t know whether to laugh or cry.

Companies will do the decent thing in their own self-interest, I guess. It’s too bad that there’s not much of a problem of refilled Brita filters that would drive Clorox to recycle them.

Brita has a new campaign against bottled water. While it’s a good idea, it fails to address the issue of the waste being created by the filters.

It’s another one of clorox’s jump on the green wagon because that’s what people are buying.