Fake Plastic Fish is an awesome blog name. But sometimes awesome things have to change. I’ll explain why in a second. But the important thing is that before the end of the year, fakeplasticfish.com will become myplasticfreelife.com.
Change Your Bookmarks, Feeds, Subscriptions, Links:
The site URL is scheduled to change tomorrow (12/31) around 12pm Pacific Time. So please don’t make these changes until then.
1) If you subscribe to Fake Plastic Fish via a feed reader, you will need to subscribe to http://feeds.feedblitz.com/myplasticfreelife.
2) If you subscribe via email, you don’t need to do anything. I will switch you over automatically.
3) If you have bookmarked this page, please change your bookmark to http://myplasticfreelife.com
4) If you have been kind enough to link to Fake Plastic Fish on your blog, either in a blogroll or in a post, I would be sincerely grateful if you would change the URL to http://myplasticfreelife.com. If you’ve linked to a particular page, all the rest of the URL will be the same, just the domain has changed. If you contact me, I can explain in more detail.
Why Change a Good Thing?
When I came up with the blog name Fake Plastic Fish back in 2007, I had no idea that the name of my blog would matter. I really thought it would be a personal blog that few people would read and a project that wouldn’t last long. Little did I know that Fake Plastic Fish would become the main source of information on the Internet about living with less plastic. But it has.
The reason it’s grown is word of mouth, people telling their friends about it and linking to Fake Plastic Fish articles on their blogs. It’s grown because of the community we’ve built up here. The trouble is it’s not reaching many of the people searching Google for plastic-free information. It’s too hard to find. And a prime reason is the domain name. Fake Plastic Fish. Google thinks it’s a site selling aquarium supplies.
Seriously, Google can’t read. I mean, it can read. But it can’t understand. It has no sense of humor. It doesn’t know that I named Fake Plastic Fish for Fake Plastic Trees, one of my favorite songs from my all-time favorite band: Radiohead. And Google doesn’t understand that the name is ironic: if we keep filling the oceans with plastic, fake plastic fish could be the only kind we have left. Try it yourself. Type “Fake Plastic Fish” into a Google search page and see what ads are served in the sidebar.
And it’s not just Google. When I hand people my card, I get quizzical looks and must explain what Fake Plastic Fish is all about. That’s a good thing in that it can generate memorable conversations. But it’s not such a good thing when I’m at an event with a lot of people and don’t have time to explain to each and every one what Fake Plastic Fish means. Yes, my card has the tag line, “Live Life with Less Plastic.” But it’s still not as obvious as “My Plastic-Free Life” will be.
Why I chose “My Plastic-Free Life”
I thought about many different domain names. Some, like simply plasticfree.com or plasticfreelife.com were already taken. Many people have suggested lifewithoutplastic.com, but that domain belongs to a fantastic company, Life Without Plastic, which not only offers great plastic-free alternatives but is also a sponsor of this blog. What’s more, when I think about the difference between “plastic-free” or “without plastic” or “less plastic,” plastic-free just sounds more positive to me. I’m free of my addiction to plastic.
I could also have chosen “A Plastic-Free Life” or “The Plastic-Free Life”. I chose “My Plastic-Free Life” for two reasons. First, there are multiple ways to do plastic-free. We all have different stories and different situations. This blog reflects what plastic-free looks like for me. I use myself as a guinea pig and example. Plastic-free might look different for you. But second, when you read the words “my plastic-free life,” it might sound like you’re talking about yourself, and that would be good too. Because while the specifics on this blog are about my life, the principals and themes are universal. Is that too grandiose of a thought? Maybe that’s just me… over-analyzing again.
Another reason I chose this domain name is for the word “life.” I’m not an expert on ocean plastic pollution, although that is what brought me to this cause in the first place. I’m not an expert on toxic chemicals or waste management or pollution, although I have learned and continue to learn a tremendous amount about all of those topics as they relate to plastic. My expertise is about the personal changes we can each make in our own lives to solve the plastic pollution problem. This blog is personal and practical. It’s about living plastic-free.
What if you forget and type in “Fake Plastic Fish”?
You’ll still get here for now. I’ll have the blog set up to forward Fake Plastic Fish to My Plastic-Free life. But please do change your bookmarks and links. It’s going to take Google a while to figure out that My Plastic-Free Life is an important web site. The more you guys link to the new URL, the sooner other people will be able to find this site again.
Thank you, thank you for your commitment to protecting this planet. And thank you for support of Fake Plastic Fish over the years. I plan to keep learning, reporting, and ranting throughout the new year. And I hope you’ll stay on the ride with me.