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Quick Action: Ask Vita-Mix to bring back the stainless steel blender pitcher!

Posted By Beth Terry On October 24, 2013 @ 2:21 pm In Direct Action,kitchenware,Letter Writing | 33 Comments

Did you know Vita-Mix [1], the high speed blender that is so fast it can make hot soup, originally came with a stainless steel container instead of plastic?

image [2]

If you don’t have time to read this whole post, please click the following link to sign and share the brand new petition I posted on Change.org last night asking the company to bring back the stainless steel container.

http://www.change.org/petitions/vita-mix-please-bring-back-the-stainless-steel-pitcher [3]

Okay, I’m guessing you have questions. I can explain.

Q) Why are you asking Vita-Mix to offer a stainless steel pitcher instead of a glass one like your Waring blender that you love so much [4], Beth?

Vita-Mix is a whole different breed of blender. Its super high speed makes glass unsafe.  What’s more, Vita-Mix blenders came with stainless steel pitchers for years, so there’s a track record of success already.

Q. Why are you targeting Vita-Mix and not other makers of high speed blenders like Blendtec or Ninja?

Vita-Mix is the original and the leading brand in its class. But even more important, the company was founded with the mission of promoting good health. The blender was invented in 1937 by William Grover Barnard, a pioneer in the health food industry, as a way to easily prepare healthy foods. Today, the company is run by William Barnard’s great-granddaughter, Jodi Berg, who is also an advocate for health. Read more about this company’s interesting history in Jodi’s own words [5].

So, with this emphasis on health in mind, and given that Vita-Mix’s customer base is primarily people trying to eat healthily, it would make sense for this company to offer a healthier pitcher option than hard plastic.

Blendtec, on the other hand, was founded on the idea of destroying stuff [6].

That said, if you prefer Blendtec or another brand, by all means, contact them and ask for a plastic-free option. But sign and share the Vita-Mix petition [3] too, please.

Q. What kind of plastic is the Vita-Mix container made from and how do you know it’s toxic?

For several years , the plastic containers were made from polycarbonate and contained the hormone-disrupting chemical Bisphenol-A (BPA).  Recently, however, Vita-Mix switched from polycarbonate to Eastman Tritan co-polyester, another type of plastic, which is apparently BPA-free.  However, recent studies have found that nearly all plastics contain hormone-disrupting additives, even those that are BPA-free [7].  What’s more, plastics manufacturers are unwilling to disclose the proprietary formulae used to make their plastics, so consumers have no way to know exactly what chemicals could leach out or if any particular plastic is truly safe.

Q. Beth, if you’re happy with your Waring blender, why are you starting a petition targeting Vita-Mix?

A month ago, the subject of Vita-Mix came up in a Facebook group of green women bloggers. It turned out, many of the women either had one of these machines or wanted one.  And I thought, wow. There is so much power in this group.  And we are Vita-Mix’s target group.  Do we have the power to get this company to switch back to stainless steel? It was exciting to me to try.  Even though the group members are primarily green bloggers, we don’t always agree on every issue. This was one that everyone seemed to support.

Also, this campaign is not mine. It belongs to whoever wants to get involved. I put up the initial petition on Change.org, but this is an experiment to see what we can accomplish together.  Do you have other ideas of how to approach the company? Please go for it.

Q. Vita-Mix is really expensive. I don’t think I’d be able to afford one even if the company starts offering stainless steel. What can I do?

A while ago, I learned from Jay at Life Without Plastic [8] that there are plenty of second-hand vintage stainless steel Vita-Mix blenders on eBay [9]. That’s where he and Chantal got theirs, and they tell me it works great. (That’s their blender in the image at the top of this post.)  Buying second-hand is more eco-friendly anyway!

Q. What else can I do besides sign the petition?

Here are some ideas, but like I said, please come up with some of your own.

1. Share the petition on Twitter. Here’s a sample tweet that is better than the one automatically generated by Change.org because it includes Vita-Mix’s Twitter handle and the campaign hashtag #vitamixss:

Ask @VitaMix to bring back stainless steel pitcher! Sign petition. Share. http://www.change.org/petitions/vita-mix-please-bring-back-the-stainless-steel-pitcher #noplastic #vitamixss @plasticfreebeth

Or you can just click this link:

http://clicktotweet.com/2aFi7 [10]

2. Use hashtag #vitamixss so we can track activity.

3. Share the petition on Facebook and be sure to tag Vitamix and use the hashtag.

4. Write a blog post encouraging your readers to sign and share.

5. Send an email to your contacts asking them to sign and share.

6. Write or call Vita-Mix. Here is their contact information [11].


Article printed from My Plastic-free Life: http://myplasticfreelife.com

URL to article: http://myplasticfreelife.com/2013/10/quick-action-ask-vita-mix-to-bring-back-the-stainless-steel-blender-pitcher/

URLs in this post:

[1] Vita-Mix: https://www.vitamix.com

[2] Image: http://myplasticfreelife.com/wp-content/uploads/2013/10/wpid-Vitamix-Bring-Back-Stainless-Steel.jpg.pagespeed.ce_.g_sKtkQoa6.jpg

[3] http://www.change.org/petitions/vita-mix-please-bring-back-the-stainless-steel-pitcher: http://www.change.org/petitions/vita-mix-please-bring-back-the-stainless-steel-pitcher

[4] Waring blender that you love so much: http://myplasticfreelife.com/2013/09/why-i-love-my-blender/

[5] in Jodi’s own words: https://www.vitamix.com/Corporate-Information/About-Us/Company-History

[6] destroying stuff: http://www.willitblend.com

[7] nearly all plastics contain hormone-disrupting additives, even those that are BPA-free: http://myplasticfreelife.com/2011/04/bpa-free-does-not-mean-safe-most-plastics-leach-hormone-disrupting-chemicals/

[8] Life Without Plastic: http://lifewithoutplastic.com

[9] stainless steel Vita-Mix blenders on eBay: http://m.ebay.com/sch/i.html?kw=stainless+steel+vitamix&isNewKw=1&pgn=1&epp=24&mfs=GOCLK&acimp=0&itemId=&cnm=&cid=&sqp=stainless+steel+vitamix&_trksid=p2053742.m2428.l1313.TR0.TRC0.Xstainless+steel+vitamix

[10] http://clicktotweet.com/2aFi7: http://clicktotweet.com/2aFi7

[11] contact information: https://www.vitamix.com/Customer-Service/Contact-Us

[12] Image: https://plus.google.com/+BethTerry

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