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I just heard about Amazon.com's Frustration Free Packaging. The fact that it's easier to open is great, but I'm more excited about the environmental impact:
They even have a video on the page to show you how much packaging is eliminated from one product.
Of course, it's always best to try to eliminate purchases of new items and buy second-hand instead. But most of us (especially those with kids) are going to continue to buy new things from time to time. It's great to be able to have an option with so much less waste.
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