It seems to me that the words "vegetarian" and "vegan" have been really helpful to spreading the idea of not eating animal products, etc. Many restaurants put "vegetarian" on their menus, food companies put "vegan" on their labels, and everyone now understands what those mean.

Perhaps "plastic-free" is the way to go (like "gluten-free"), but I was wondering if there was a catchier word. Particularly one that would be framed as a positive, as opposed to the absence of something (plastic).

-Alex

P.S. Apologies if this is something you have already discussed. I read the book and have skimmed through the posts here, but could easily have missed something.