When I followed Beth's advice over a year ago to ditch the inevitable waste outcome which results from using 'convenient' shaving products, little did I realise the moral basis for such activity, never mind the Zero Waste aspect.

A leading company has used top sport stars to promote their unthinking wasteful practices, ignoring the negatives of such activity. With 2, of 3, top men under a cloud, we can surely hope for more people to see the value in sustainable options, like the steel razor. We rely on the basis of our arguments, not on questionable promotions.

Beth,

Zero Waste enthusiasts in the UK promote sustainable choices and indeed companies use sites, for discussion, and appoint judges, for competitions, as recognition for coverage. This activity of which Mrs Green on MyZeroWaste is an excellent exponent, benefits both the trend and the companies covered. Tetra Pak and Nestle are 2 fine recent examples. Mrs Green and other posters give our Zero Waste perspective and the company seeks to answer points raised. They can expect difficult questions but other readers can make informed decisions on the benefits of the company's products.

The boundaries are confused since a topic I ran (highlighting the Tetra Pak video competition) on Sky New Forum was pulled for supposed advertising, probably by a poster with ulterior motives.

Where bloggers advertise for financial reward, by cashing-in on their web reputations, they are bound to be investigated for earnings. This is a new area for revenue and the tax authorities are always keen to spread the net.

This would make a great topic for views, worldwide.