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It's a way to raise awareness of the problem but not to clean up the gyre. The last paragraph pretty much says it all:
"The point, of course, is not to clean up the Gyre. The scientists who study this problem will tell you there is no practical way to clean it up; the area is just too remote, and the plastic too small. The goal is to raise awareness about the issue of plastic pollution, and to point us toward the solution already in front of us – using the plastic that's already on the planet. That way, more people will ask for it, and more manufacturers will make it. And perhaps we'll be one step closer to a more verdant and sustainable world."
And so the greenwashing continues.
I'm all for cleaning up plastic that becomes trash in any area of the world, and if companies insist on using plastic containers for a few more years, it is best to use 100% post-consumer material. Still, it won't solve the problem.
Also interesting how they try to say that a dangerous chemical like sodium lauryl sulfate is an Eco-friendly detergent in their products. Nice. Typical of a company that seems to be an exclusive to big box retailers.
Your comment about plastics in the ocean coming from the washing of clothes having synthetic fibers reminded me of a comment by the Recology CEO at a Commonwealth Club roundtable on Zero Waste. He considers polyester clothing a composite, in that 10% of waste that no one has yet to figure out how to reasonably recycle.
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