04/14/2008 Update: If you’ve reached this page because you want to know how to recycle Brita filter cartridges in North America, please visit http://www.takebackthefilter.org for more information about the campaign to urge Clorox (owner of Brita in North America) to develop a take-back recycling program for these cartridges!
I received the following e-mail from Brita yesterday in response to my 2nd e-mail to them:
From: “Brita Consumer Services” firstname.lastname@example.org
Subject: Reference Number: 4959167
Date: Mon, 9 Jul 2007 16:48:09 -0500
Ms. Beth Terry
Reference Number: 4959167
Dear Ms. Terry,
Thank you for writing back.
The technology used in the filters in some countries is different than what is used in the USA. This is why our filters are not considered recyclable. I apologize for any inconvenience this may cause.
Again, thank you for contacting us.
Consumer Response Representative
I’m sorry. This is not an acceptable answer to me. First of all, I’m not sure I buy it. Second, if it’s true, what could possibly be the reason for having different technologies in different countries?
Still searching for a different water filter solution…