The blog formerly known as   Fake Plastic Fish

July 10, 2007

Brita water filter follow up

04/14/2008 Update: If you’ve reached this page because you want to know how to recycle Brita filter cartridges in North America, please visit for more information about the campaign to urge Clorox (owner of Brita in North America) to develop a take-back recycling program for these cartridges!

brita_logoI received the following e-mail from Brita yesterday in response to my 2nd e-mail to them:

From: “Brita Consumer Services”
Subject: Reference Number: 4959167
Date: Mon, 9 Jul 2007 16:48:09 -0500

Ms. Beth Terry
[address omitted]
Reference Number: 4959167

Dear Ms. Terry,

Thank you for writing back.

The technology used in the filters in some countries is different than what is used in the USA. This is why our filters are not considered recyclable. I apologize for any inconvenience this may cause.

Again, thank you for contacting us.


Hal Frankford
Consumer Response Representative
Consumer Services


I’m sorry. This is not an acceptable answer to me. First of all, I’m not sure I buy it. Second, if it’s true, what could possibly be the reason for having different technologies in different countries?

Still searching for a different water filter solution…

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15 years ago

I just found your blog by google searching for a non plastic water filter (which apparently doesn’t exist). For the past few years, I’ve experienced weird health problems all linked to hormones. It started at age 23 and the Dr’s are clueless. I’m starting to think its all tied to plastic because it was around that time that I began drinking from plastic water bottles constantly. I wish there was a better system. I now have to choose between having filtered toxic water or toxic bad tasting semi-permissible toxic water. Your blog looks intriguing. I’m going to poke around in here.

Beth Terry
16 years ago

Debbie, great! I’m hoping that this blog is just like a pebble dropped into a pond sending out ripples. And I’m hoping there are a lot more pebbles like this one.

16 years ago

Thanks for posting this. I have also emailed Brita about this issue.

16 years ago

I’m with you , dear- BS and it smells all the way over here- Different technology? Hmmmm.
Rage against the plastic!