Mascara. It’s been the downfall of many a plastic-free blogger. For Envirowoman, the very first plastic-free blogger who inspired me back in 2007, mascara was the one thing that made her break her plastic-free pledge. Taina Uitto of Plastic Manners, on the other hand, discovered the joy of going without mascara. Personally, I have never been a big fan of mascara in the first place, but I know that many women (and some men) won’t leave the house without it. So I was psyched to learn (via several readers of this blog) about the lash tint from T.W.I.N.K. Beauty, a cake mascara that comes in a metal tin.
As you can see, the only plastic involved is the reusable mascara brush. After you receive the first one, you can request “no brush” for future orders. And if you already have a round mascara wand from a previous tube of mascara, you can use that instead and skip buying a new plastic lash brush.
Here are the ingredients: purified water, aloe vera, candelilla wax, acacia gum, iron oxides, vitamin e, vitamin c, grapefruit seed extract, and potassium sorbate. Plugging the ingredients into the Skindeep Cosmetics Database returns a preliminary low hazard rating of 2. And T.W.I.N.K. Beauty says that the product is vegan and not tested on anyone but themselves.
Now, cake mascara does take a little practice to apply. Or maybe it doesn’t. Maybe I wear mascara so rarely that I need practice to apply any form of the stuff. But for the benefit of humanity, I did try it out this morning. Here are my lashes before:
Applying the mascara:
I’ve been wearing the mascara all day today, and it has not flaked or smeared. It did rub off on my droopy lid when I first put it on this morning, and I realized I needed to let it dry. Once it dries, it doesn’t smudge. And it will wash off with gentle soap.
(By the way, that is my right eye. My nose is on the right side of the photo. The more I stare at these eye photos, the weirder they look.)
T.W.I.N.K. Beauty also makes lovely lip, eye, cheek, and face colors in metal tins. I adore the “mauvelous” cream lip color:
If you decide to order products from T.W.I.N.K. Beauty, be sure and specify that you don’t want any plastic packaging. They will be happy to comply with your request.
Do you have a favorite plastic-free cosmetics company or Etsy shop? Please share. I’ve discovered several more cool ones that I’ll review in the next few weeks.
Disclosure: T.W.I.N.K. Beauty sent me samples of mascara and lip color to review for this post. I did not receive any other compensation.