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Full disclosure I’m looking to get some feedback on my business idea. Here’s the link ViroBrush.
My general belief is that most people if, given the option will choose a product that is environmentally friendly over a more harmful product if all else is equal. The problem is that the way our society is currently structured choosing plastic free and environmental products in most scenarios comes at a cost either through actual cost, inconvenience, or performance. My goal with this product is to eliminate any differences by offering a bamboo toothbrush that is delivered directly to your door (convenience), cost competitive, and does a better job of maintaining your oral health (performance) .
For years I have heard, “when the consumer starts demanding it we will make” in relation to offering more sustainable products. I think the reverse is true. The producers should be the ones making it easier for consumers limit their environmental impact.
Anyway that’s what I think, let me know what you think.
Great idea. I would certainly go for this. One of the big plastic toothbrush issues is that big companies give them to dentists who then give them (wrapped in plastic) to their patients. If you can ever get approved by the American dental association and get an in with the dentists you will make a huge impact and have some great bulk customers perhaps!
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