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Martinellis Apple Juice containers
December 24, 2009 - 12:54 am

——– Original Message ——–

Subject: RE: plastic jugs: Martinellis

Date: Wed, 23 Dec 2009 16:30:25 -0800

From: Jerry


It would be great to see Martinellis be a leader in changing to a better container system.

The number 7 jugs are not really “recyclable” because virtually no recycle stations” or community recycling programs accept it.

I can’t remember. Does the jug have a California CRV value printed on it? If so, I think that recycling collection points set up some locations have to take it. However, many of these recycling stations

are closing because the state has had to divert recycling money to pay for other expenses.

The fact that the bottle can only be downcycled into decking means that it is not truly recycled but simply stalled on its way to the dump. Decking material is not recycled at all.

I have heard that Martinelli’s continues to have to use virgin plastic for its bottles. Is that true?

It’s true that plastic is lighter weight than glass. But its also not as chemically inert as glass. What chemicals additives are in the plastic? What else is added to it?

Last year, some researchers in Alberta, Canada discovered chemicals

leaching out of polypropylene (PP) plastic and contaminating their experiments. They were using PP test tubes and had always thought that PP didn’t leach.

An exemplary steward of packaging is Straus Creamery in Marshall, CA. Rather than saving time they cool down their yogurt before putting it in

PP containers because of concerns of leaching when plastic is heated up. And they are actively looking for alternatives to plastic containers.

So I’m concerned that Martinelli’s is putting hot cider into plastic containers and I am putting that into my body with the great apple juice you produce. I don’t want to do that. Can you offer alternatives?


——– Original Message ——–

Subject: RE: plastic jugs: Martinellis

Date: Tue, 22 Dec 2009 17:15:41 -0800

From: Customer_Service <


To: ‘Jerry ‘

Dear Jerry,

Thank you for contacting S. Martinelli and Company. It’s gratifying to hear

you appreciate Martinelli’s Gold Medal 100% Apple Juice.

Regarding the plastic bottles used for our 64-oz and 128-oz juice and cider; they technically fall into the category of “7” for recycling purposes. This is because they include two plastic resins. Ironically, if it were not for the oxygen barrier (EVOH Ethylene Vinyl Alcohol ), the bottle would be a code “5” (PP Polypropylene) for recycle purposes.

Items that become a code “7” are because they are either not one of the code 1-6 plastic resins, or it is made with a combination as is the case with our bottle for the gallon and half gallon juice.

All of the plastics are recyclable, however, code 7 has limited uses such as plastic decking. This is because the other codes having a single resin are not mixed or contaminated with a secondary resin that would be more costly or impractical to separate. Therefore, not all recycle stations accept the code 7 plastic.

Increases in energy over the years have affected shipping costs as well as glass manufacturing costs for glass bottles. Because of both of these, stores have a strong interest in whether they offer glass, plastic or both. A half gallon or gallon of juice is quite heavy to ship and multiplied by thousands of pounds around the country, increases the retail cost. Juice in the larger size glass bottles breaks more easily than the smaller 1.5 liter bottles when shipped in pallets and so that is another reason many retailers opt for the plastic bottles.

The Polypropylene (code 5 recycle) which makes up our bottle along with the EVOH oxygen barrier that extends the shelf life, has excellent chemical resistance and has a high melting point, making it ideal for hot-fill liquids such as juice which must be pasteurized. Other plastics such as the code 1 (PET or PETE) used for bottled water, can not withstand being heated nor is it strong enough to hold 64-oz to 128-oz of juice and maintain its shape.

I hope this answers your questions satisfactory.

Have a great holiday!

Sincerely yours,

Veronica ‘Ronnie’ Duarte

Consumer Services

S. Martinelli and Company


“Drink Your Apple a Day”

—–Original Message—–

From: Jerry

Sent: Tuesday, December 22, 2009 4:49 PM



Subject: plastic jugs

I love your juice and buy the gallon plastic containers but they can’t be recycled.

What are you doing about this?


January 14, 2010 - 7:50 pm

Dear Jerry,

Martinelli’s has bottled it 100% Apple Juice and Ciders in glass bottles for

141 years. It continues to bottle in glass. Glass is your alternative to

the plastic bottles. If your grocer is not stocking our glass bottles, I

advise you to request a special order from them or let them know you prefer

that they stock their shelves with our product in glass.

It is ‘stores’ that tell manufacturers the sizes and type of material they

want our products to be packaged in. Therefore, we as individual consumers

must vote with our purchase dollars and tell the stores what we will buy.

Martinelli’s is a privately owned very small company; not a corporation. We

pride our selves in buying US grown apples when others are importing apples

from China and Argentina. We press and bottle our juice from 4-6 varieties

of apples and do not add water; do not add sugar or additives; while others

make theirs from concentrate.

Making a high quality natural product costs a premium as you know; otherwise

corporations and stores would not be stocking their shelves with import

concentrates all in plastic bottles. Please, as a customer, tell the stores

that you prefer 100% US grown and pressed Apple Juice and tell them you want

it in glass bottles.

Have a nice holiday.

Best regards,

Veronica ‘Ronnie’ Duarte

Consumer Services

S. Martinelli and Company


“Drink Your Apple a Day”

Beth Terry
409 Posts
January 26, 2010 - 3:41 am

Jerry, like I said on the phone, being a small company is no excuse. It’s much easier for small companies to change than large ones. I know this from experience. If they want to sell to Costco, so be it. That’s their choice to promote the status quo rather than standing up to be a leader in the fight against plastic pollution.

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