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When I followed Beth’s advice over a year ago to ditch the inevitable waste outcome which results from using ‘convenient’ shaving products, little did I realise the moral basis for such activity, never mind the Zero Waste aspect.
A leading company has used top sport stars to promote their unthinking wasteful practices, ignoring the negatives of such activity. With 2, of 3, top men under a cloud, we can surely hope for more people to see the value in sustainable options, like the steel razor. We rely on the basis of our arguments, not on questionable promotions.
Advertising is such a powerful force these days. Companies are finding all kinds of insidious ways to promote their produce — beyond television and radio commercials. Using celebrities to promote products has been done since the advent of TV and even back in radio days. But now, they are paying ordinary people to go into stores and bars and order their products just so other people can see them do it. And using bloggers to basically advertise their products in the guise of independent opinions. What do the bloggers get? Money or free products.
That’s why the Federal Trade Commission in this country is cracking down on these kinds of practices and requiring bloggers to disclose any compensation they receive. I have always disclosed when I have received free products to review. But some bloggers are less than forthcoming.
What can we do? Educate people as much as possible. I feel like maybe I should do a post on it.
Zero Waste enthusiasts in the UK promote sustainable choices and indeed companies use sites, for discussion, and appoint judges, for competitions, as recognition for coverage. This activity of which Mrs Green on MyZeroWaste is an excellent exponent, benefits both the trend and the companies covered. Tetra Pak and Nestle are 2 fine recent examples. Mrs Green and other posters give our Zero Waste perspective and the company seeks to answer points raised. They can expect difficult questions but other readers can make informed decisions on the benefits of the company’s products.
The boundaries are confused since a topic I ran (highlighting the Tetra Pak video competition) on Sky New Forum was pulled for supposed advertising, probably by a poster with ulterior motives.
Where bloggers advertise for financial reward, by cashing-in on their web reputations, they are bound to be investigated for earnings. This is a new area for revenue and the tax authorities are always keen to spread the net.
This would make a great topic for views, worldwide.
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