I had lunch today with Pam Marcus, the founder of Lifefactory, a company that makes reusable glass water bottles and baby bottles. She is also one of the organizers of the Plastic Pollution Coalition’s “Think Beyond Plastic Innovation Competition.” There is a $50,000 prize at stake for the best idea for reducing plastic pollution, whether it’s the invention of a new material or a technology or a process or… whatever. And I got to thinking… what will it really take for us to reverse this mess we have gotten ourselves into?
Look, it’s all well and good for us to reduce the amount of plastic we personally use in our daily lives. And that has been my project for my own life, and this blog, and my talks, and my book for over 5 years. But are our personal actions enough to stem the tide of new plastic that is being dumped onto the earth… Read the rest