The Plastic Pollution Coalition scored a win two weeks ago when they were donated a cute PSA video by the top 11 finalists of last year’s American Idol that contained messaging against single-use disposable plastics. You can watch it here, along with Haley’s Wish (as long as it remains up):
Now, 19 Entertainment, the company that produces American Idol, is demanding that PPC remove the video from its Youtube channel and web site immediately. Why? Because the sponsors didn’t like it. The company wouldn’t say which sponsor complained, but I’m guessing it’s the one that provides the big red plastic cups that sit beside the judges each week. (Read: Coca Cola.)
Forbes ran a story yesterday asking whether the pressure to take down the video will backfire and bring more attention to the cause. Daniella Russo, the executive director of the Plastic Pollution Coalition, says she has no intention of removing the video, since 19 Entertainment worked with PPC for 8 months to create the video and was supportive all the way. Russo says 19 Entertainment gave PPC permission to show it, and that’s what the organization intends to do.
Folks all over the country are occupying the streets to reject corporate control of our lives. How about, as PPC co-founder Lisa Boyle wrote at the Huffington Post two weeks ago, we look at how corporations control our environment — you know, that thing that keeps us all alive.
Whatever you think of American Idol these days, why not help spread this video as far as possible — post it to Facebook, email it to friends, Tweet it, Google + it, embed it in your blog, or do whatever else you can to help tell corporate America that it doesn’t own our voices and it can’t shut us up.
Thank you. This has been my PSA for the day.