Pitch Me Your Green Product, but Skip the Greenwash. Here’s How.

My email in-box is forever filling up with product pitches from various PR reps who want me to review their latest offerings on this blog. While I love reviewing things like plastic-free chewing gum, plastic-free lip balm, or compostable cleaning cloths, more often than not, the pitches I receive are either irrelevant to my topic–I’m not going to review an organic shampoo in a plastic bottle, even if the producer hand-picked the ingredients from her own backyard herb garden and reduced her carbon footprint by mixing them up using a pedal-powered generator–or don’t contain enough information to capture my interest. Several years ago, I wrote up a detailed Advertising/Review policy, but it doesn’t seem to help much. And in conversations (read: rants) among other green bloggers, I’ve discovered I’m not alone. So I decided to write a letter to “green” companies to let them… Read the rest